The Service-dominant Logic of Marketing: Dialog, Debate, and Directions by Lusch, Robert F., Vargo, Stephen L. (2006) Paperback
You can download in the form of an ebook: pdf, kindle ebook, ms word here and more softfile type. The Service-dominant Logic of Marketing: Dialog, Debate, and Directions by Lusch, Robert F., Vargo, Stephen L. (2006) Paperback, this is a great books that I think are not only fun to read but also very educational.
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